OUR MARKETING APPROACH
We acknowledge that the motivation to sell your home can stem from a variety of life events, each of which influences the approach to selling your property. Whether it's downsizing your family home after your children leave for college, or accommodating a growing family or seizing an excellent job opportunity that necessitates relocation, a skilled real estate professional comprehends the subtleties essential for customizing the selling process to suit your unique circumstances.
With our extensive experience in assisting homeowners with the sale of their houses and condominiums, we've crafted a robust marketing strategy employing innovative methods. Our goal is to attract qualified and motivated buyers to your property, ensuring a seamless transaction from the beginning to the end.
PROFESSIONAL SERVICES
High-Resolution Photography
Our marketing strategy centers on employing professional photography to showcase your home in its most favorable light. This approach guarantees that prospective buyers are presented with a compelling first impression, increasing the likelihood of them forming a strong connection with your property.
Drone Videos & 3D Virtual Tours
In today's rapidly evolving digital landscape, our approach involves leveraging video marketing to establish a distinctive presence for your property. Video content, along with 3D virtual tours, serves as a vital resource for potential buyers to explore properties online. Furthermore, these videos are strategically distributed across various platforms, including Instagram, Facebook, LinkedIn, YouTube, Vimeo, and other industry networks, ensuring enhanced exposure to a broader and more diverse audience.
National & International Network Distribution
Apart from having your property listed in the MLS, your property listing is seamlessly distributed to other prominent websites including Zillow, Trulia, Realtor.com, Redfin, and our global affiliates spanning across the world.
DIGITAL MEDIA
Social Media Marketing and Email Blasts
In order to maximize the visibility of your property, we utilize social media as a strategic platform for promoting your home throughout every phase of the sales process. We create "Coming Soon," "Just Listed," and "Open House" posts to generate anticipation and interest around your property. Even before your home is officially listed, we initiate a social media marketing campaign and an email property blast, creating excitement among potential buyers about your home.
Local and International Email Marketing & Open House Campaigns
We utilize our extensive network to send strategically targeted email campaigns for promoting various listings, such as "Just Listed," "Broker's Open Houses," and standard "Open Houses." Our email blasts encompass a diverse audience, including our roster of qualified buyers, website visitors, top-performing real estate professionals from other companies, and our international partners.
Industry-Leading IDX Search Technology for Buyers
We've created this website using the latest IDX MLS technologies, enhancing search capabilities and offering the most comprehensive "Specialty Search Categories" available in the real estate market. When buyers explore properties on our website, they benefit from advanced features that set us apart from other local or national real estate portal sites.
print marketing
Postcards & Direct Mailing
Selling your home with postcards and direct mailing offers numerous benefits:
Personal Touch: Postcards provide a tangible, personal connection with potential buyers. It's a warm and welcoming way to introduce them to your property.
Targeted Marketing: We can tailor our postcards to reach specific demographics or neighborhoods, ensuring that your property reaches the most relevant audience.
High Visibility: Postcards are difficult to ignore. They stand out in a mailbox filled with bills and junk mail, making them more likely to be read.
Memorability: A well-designed postcard is more likely to be remembered, making it easier for potential buyers to recall your property.
Offline Presence: While digital marketing is essential, a physical presence in the form of postcards complements your online efforts, offering a well-rounded marketing strategy.
The Typical Sales Process
1
Understand Why You're Selling
Clarify your goals for the sale, whether you want to make a specific profit, sell quickly, or need to relocate. Share these needs with your agent.
2
Determine Selling Price
Pricing your home correctly is crucial. Overpricing can reduce interest, while underpricing can undervalue your property. An agent will help you evaluate the right price.
3
Start Preparations
Make your home ready to sell by decluttering, cleaning, making minor repairs, and depersonalizing the space.
4
Develop a Marketing Strategy
Your agent will create a marketing plan that includes listings, social media, agent referrals, and other methods to drive traffic to your home.
5
Evaluate Offers
Your agent will evaluate offers, ensuring buyers are pre-qualified or pre-approved. If necessary, you can counter the offer or negotiate terms.
6
Accept an Offer
Once an offer is accepted, your agent will review the contract and ensure all terms are in order.
7
Get Ready to Close
Prepare for inspections, surveys, and any required repairs. Your agent will manage the steps leading to closing.
8
Close
On closing day, you’ll finalize paperwork, transfer ownership, and finalize any last details like utility cancellations.
I would love the opportunity to speak with you about what your home is worth and to answer any questions. Contact me today and take the first steps toward making your dreams real.
RealVitalize® Program
Fix It Up With No Up-Front Fees
The RealVitalize® program helps with home improvements and repairs to prep your home for sale. We cover your upfront costs and we get paid back when your home sells*. No hidden fees, interest charges or markups!
Services Available:
- Staging
- Cleaning
- Kitchen & Bathroom Upgrades
- Handyman Services
- Curb Appeal Enhancements
- Electrical Upgrades
- Carpentry
- Drywall & Insulation
- Landscaping
- Painting
- Plumbing
- Junk Hauling
- Much more
*Seller must pay for work upon earlier of closing, listing no longer being in effect, or 12 months after completion of first job. If settlement proceeds are insufficient to cover the RealVitalize project costs, seller must pay the balance within 15 days after closing. **Based on program data from January 1, 2023 to December 31, 2023 ("Program Data Period"). Commission rates, listing cancellation rates, sales price percentage and percentage of agents that preeport they won the listing with the RealVitalize® Program (collectively, the "Metrics") were measured during the Program Data Period. To calculate the results, the Metrics of the total Eligible Listings in RealVitalize-available markets were compared with those listings that participated in the RealVitalize program. "Eligible Listings" means residential property listings and excludes some commercial, vacant land, and new construction. This was not a controlled study; correlation does not equal causation. Results not guaranteed and past performance does not guarantee future results. The RealVitalize program cannot be used to prospect for new listings in New Jersey.
© 2025 Coldwell Banker Realty
2690 Weston road #101, Weston, FL 33331
©2025 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logo are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.
